פלטפורמת ההגנה על הקניין הרוחני המשופרת של עליבאבא מבטלת עכשיו מכירות של זיופים תוך פחות מ-24 שעות

ביום בעלי הזכויות במותגים שלה בבייג'ינג קבוצת עליבאבא Alibaba Group (NYSE:BABA) חשפה היום שיפורים בפלטפורמת ההגנה על קניין רוחני (IPP) שלה. בחודש הראשון מאז שנעשו השיפורים הטכנולוגיים ב"אקספרס", כמעט כל המקרים שהגישו בעלי זכויות טופלו ונסגרו תוך 24 שעות, ומתוכם יותר מ-80% מהמכירות גם הורדו. פלטפורמת ההגנה על קניין רוחני של עליבאבא משמשת מותגים ובעלי קניין רוחני כדי להתריע על מכירות של פריטים מזויפים או שמפרים זכויות קניין רוחני ולהוריד אותן.

Further significant progress in brand protection efforts also shared with 180 brand representatives at Alibaba's Brand Rights Holders Day

BEIJING, 10 AUG 2017, (BUSINESS WIRE):

At its Brand Rights Holders Day in Beijing, Alibaba Group (NYSE:BABA) today unveiled enhancements to its Intellectual Property Protection (IPP) Platform. In the first month since the "express" technology enhancements were made, almost all cases submitted by rights holders were handled and closed within 24 hours, among which more than 80% of the listings were also taken down. Alibaba's IP Protection Platform is used by brands and IP owners to flag and request the take down of counterfeit or IP-infringing product listings.

Key highlights of Alibaba's IP Protection Platform technology upgrades include:

• A single entry point across all Alibabae-commerce platforms and streamlined process to assess the validity ofcomplaints;
• A more-automated complaints-processing, analysis,and product-authentication system powered by new algorithms and datamodels;
• A dedicated team of IPR professionals to reduceresponse time for inbound inquiries, as well as proactive outreach to newIPP users and those with more complicated IPR cases;
• Broader brand-protection technologicalcapabilities, for instance, multi-lingual trademark-recognition; and
• Improved search engine optimization (SEO) foreasier discovery of and access to the IPP platform.

Of the complaints received, 96% were handled and closed within 24 hours, among which 83% of the listings were also taken down. The remaining 17% were declined mainly for reasons such as insufficient evidence to prove infringement or a mismatch between the complained listing and IP documents filed.

To ensure continuous improvements to the IPP Platform, Alibaba will conduct regular satisfaction surveys and invite rights holders to provide feedback about their user experience.

Building Trust with Brands and Rights Holders

At the Brand Rights Holders Day, Alibaba engaged with the 180 brand representatives to discuss ways to further improve online and offline IP protection and build up mutual trust.

"Brand trust is core to our mission," said Jessie Zheng, Alibaba's chief platform governance officer. "Our enhanced platform, along with significant progress in other important initiatives all showcase the industry best practices Alibaba is creating for the benefit of all our stakeholders."

The Brand Right Holders Day event and platform upgrade received positive feedback from participating brands, who said they gained more in-depth knowledge and understanding about the IP-protection tools at their disposal.

"As a long-standing partner of Alibaba's, I'm impressed with the technology upgrades to the platform we saw today, and appreciate Alibaba's openness about its processes and willingness to seek our input on how to better work together. As a brand, I learned a lot, which instills our continued trust in Alibaba to protect our IP," said Jessica Guo, Senior Legal Manager, Spalding.

Additional Significant Progress in IP Protection Reported

The operator of the world's largest online and mobile marketplaces also shared recent progress made in furthering brand and stakeholder collaboration, law-enforcement partnerships and legal action against IPR infringers. Highlights included:

• A significant agreement by AlibabaGroup and French luxury group Kering last week to cooperate inefforts to protect intellectual property and take joint enforcementactions online and offline against infringers.
• VendorsDay in July, where Alibaba and IPR agencies - who work on behalfof rights holders to protect their IP - met to share experiences, bestpractices and discuss how to best work together to protect rights holders'IP.
  
  "The willingness to cooperate, to talk directly with customers...andfind real solutions to the problems we face, this is something hard tofind in other marketplaces," said Joan Porta, online brand protectionmanager at Red Points. "Having someone you can talk to, bring yourproblems to and get effective responses from, Alibaba is clearly in a topposition among marketplaces."
• Creation of the AlibabaAnti-Counterfeiting Alliance (AACA), a collaboration between Alibaba and 30international and Chinese brands that leverages big data and the latesttechnologies to enable a cooperative, global, 24-hour anti-counterfeitingnetwork. Members include Louis Vuitton, Samsung, Amway and Mars, amongothers. Since its formation in January, the AACA has met twice and ismaking tangible progress towards its goals. Another meeting is scheduledfor September.
• Formation last month of the "CloudSword Alliance," a partnership with provincial governmentsof 13 Chinese provinces, providing law-enforcement bodies with data totrack down and prosecute criminal rings and activities. This broaderalliance grew out of a single, four-month cooperative investigation withprovincial law-enforcement authorities in 2015. The technology behindCloud Sword involves complex algorithms and machine learning fromAlibaba's technological ecosystem. The technology is able to track notjust illegal transactions, but also trace them upstream to the productionsource.
• A legalvictory against a seller of fake cat food on Taobao, with aShanghai court last month ordering the IPR infringer to pay damages. Thecase was one of three civil suits Alibaba has lodged against IPR violatorson its platforms so far this year. At the start of the year, Alibaba suedtwo Taobao vendors for selling fakeSwarovski watches. And in May, Alibaba went to court to seek damagesagainst a Taobao vendor who was previously convicted of trademarkviolation by sellingfake Wuliangye-branded spirits.
• Proactive monitoring for improper use of brandedkeywords. Since last year,Alibaba has focused on cracking down on merchants who attempt to misleadconsumers through misappropriation of branded keywords in the titles ofproduct listings. Alibaba continues to use advanced algorithms toidentify, block and remove them and root out repeat offenders, and resultsare showing. Valid complaints about misuse of trademark keywords decreased84% through July this year from a year earlier.

About Alibaba Group

Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.

View source version on WWW.Businesswire.com:

http://www.businesswire.com/news/home/20170809006285/en/

Contacts

Alibaba Group
Sharon Chan
+1-415-361-8219
[email protected]
or
Cathy Yan
+852-9012-5806
[email protected]

*** הידיעה מופצת בעולם על ידי חברת התקשורת הבינלאומית Business Wire

לפרטים נוספים: נוי תקשורת 03-6026026 זהר 052-2641769